No Comply is a case study on what happens when community, grooming, subculture and lifestyle brands converge. Taking inspiration from hardcore and punk ethos, as well as skate culture from the owners and operators, this brand represents a business that gives back to it's community and tries to bring life into a city, through social gatherings, music and design becoming a lifestyle brand rather than just another barber.

The name itself comes from merging skateboarding tricks, and an anti authority mindset, the logo forms a broken chain, and the word mark is made entirely from the pieces of that broken chain. Re enforcing the idea that No Comply embraces those who deviate from the norm.